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PANDDA® Marketing Solutions

The Paid Marketing

What You Need to Know: Make the Most of Paid Marketing

The differences between paid marketing and organic marketing have been in discussion for a long time. Organic marketing is the process of driving traffic to a website without the use of paid advertising. Paid marketing, on the other hand, is the process of attracting visitors through paid advertising. It typically entails purchasing clicks from platforms such as Google, Facebook, and Twitter, as well as sponsored posts and banner ads. Business owners and marketing specialists have something to say about these two, and in reality, each has its purpose, advantages, and benefits.

Although organic marketing is a better marketing method for most small business owners for its cost-friendly nature, some businesses are also ensuring that they will get the desired numbers they are aiming for through paid marketing.

Paying for a marketing strategy is more efficient and one of the fastest ways to reach audiences and showcase your brand. It is displayed on search engine results pages (SERPs) and social media channels such as Facebook. Additionally, this type of marketing does its best by advertising your brand and what your business offers to a more specific audience. As a result, this is the most effective tool for businesses attempting to reach their intended audience through paid digital efforts. 

Unlike waiting for people to discover your brand organically, paying for improved marketing will air your product across the internet. Additionally, numerous businesses consider paid marketing as the highest ROI for the money they invest in marketing.

What you Need to Know:

  • Widen Your Target Range – Ensure the range of your target audiences by including their interests, location, and internet behavior (search history, visited websites, purchases).
  • Start from the simplest – Don’t rush your marketing strategy if you are new to paid marketing. You can start with a few small campaigns such as creating ads that are relevant to potential customers.
  • Chase Potential Customers – You can use the power of paid marketing to follow up with audiences that visit your website but didn’t purchase anything. You can create follow-up messages or interactions together with the product or services they viewed.
  • Utilize Analytics – before spending your money to market your product, first, you need to check the analytics as a basis. Google Analytics, Crazy Egg, and Semrush are some of the most popular and effective analytics tools.
  • Leverage Social Media Platforms – learn your target audiences and find out the top social media platforms they are in. Most businesses prefer to pay or invest in marketing to promote Ads across various social media applications. If you’re planning on selling your products for businesses, LinkedIn is the best option. However, Gen Z and Millennial customers, TikTok sponsored ad would be most helpful.’
  • What’s your Goal? – Always make sure to consider your goal of using paid marketing. Remember, you are paying for it so you should have a specific and fool-proof plan to do it.

 

Always ensure the right channel for your marketing.

 

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