Mail marketing (also called direct mail marketing) means sending promotional and/or informational materials directly to the relevant addresses using postal service. Mail marketing continues to be an important part of the evolution of online marketing.

High ROI

Mail marketing has an advantage to provide a huge ROI. Direct mail has repeatedly achieved higher response rates than traditional advertising and yielded positive returns-on-investment (ROI). Thus, it is a great choice of investment for a business that needs its marketing money spent wisely.

Physicality

By contrast, in a direct mail campaign, your message is able to literally get into the hands of your consumers. Touching or feeling a piece of mail generates an initial perception that draws attention and improves brand recall.

Synergy with Digital

Direct mail, therefore, compliments the other digital channels such as banner advertising, paid search campaigns, e-books and podcasts to form an overall unified marketing campaign. One can increase the reciprocation of recipients through use of QR codes, as well as personalised URL in mailers.

Personalisation

You are able to get highly personal in direct mail hence enable you to tailor your message and offer specific recipients. A high degree of personalization helps create a feeling of closeness and importance in customers, raising the likelihood of conversion.

Trackability

You can use coupon codes or personalised URLs that have a unique identifier which can help you to track response and measure ROI with your direct mail campaigns. Businesses should take advantage of the benefits of direct mail marketing in order to deliver positive results through reaching their target audience. 

Creative & Versatile

Direct mail marketing is very flexible. There are a number of formats which range from postcards and brochures to catalogues and even personalised letters that can be used to captivate an audience’s interest. Unique, exciting mail pieces that are able to be experimental about their use of colour, texture, and shape create differentiation in design compared to other forms of digital brand marketing noise.

Direct mail marketing is beneficial to a business because it enables them to reach out directly to their intended audience and consequently generate results. We shall, therefore, examine the twelve major advantages of direct mail marketing and offer some useful strategies for running effective promotional campaigns in subsequent paragraphs.

Many proven direct mail marketing success stories from actual life cases are there to witness on how powerful direct mail marketing can be. In summary, regardless of whether it’s a small business or a huge company incorporating direct mail as part of the overall marketing mix would help to raise brand awareness, augment customer involvement, and eventually generate revenues.