Facebook is a well-known social media platform that isn’t just for social links and fun. Facebook also became one of the top marketing channels in the world. This powerful media has an enormous 2.8 billion users, and its growth keeps expanding. According to StatCounter, Facebook is the leading social networking site in the UK, far ahead of Twitter, YouTube, and Instagram with 51 million users.

This social giant also helps business owners and large companies to boost social media marketing strategies that enable them to gather large customers and audiences. In 2020, Facebook made up more than half of the digital ad market in the UK. In addition, Facebook ads can reach 37 million people in the UK. Since social media marketing is now a popular trend for almost all types of businesses, Facebook is a perfect tool for success. 

Social media marketing through Facebook also has multiple benefits. It can help you build your online brand, create meaningful connections with customers and potential employees, and increase overall productivity. Advertising using images and videos became one of the most popular uses of Facebook in terms of marketing. With the option to boost posts, businesses can reach a large number of audiences in a more specific way.

For marketing strategy, it is necessary to understand the advantages and benefits of Facebook to businesses. There are also a lot of opportunities you can have if you have the set of skills that can be applied to the Facebook advertisement, such as graphic design and content creating skills.

We listed some of the important benefits you can enjoy using Facebook advertising:

1. Facebook is a great social media marketing strategy if you are targeting specific people to sell your products. Facebook advertising allows you to target specific demographics, based on location, age, gender, and interests.
2. You can earn higher ROAS using Facebook advertising compared to other social media platforms. 
3. You can develop better Ads for your business since Facebook has the option for you to edit and add more designs for your advertisement. 
4. Marketing your product through Facebook is not that costly. A Facebook ad, like traditional advertising, is content that you pay to share with a specific, targeted audience. Whether you want to increase brand awareness, engagement, or traffic, the goal is to get your brand in front of the right people. The Ads Manager can be used for free, but for advertising your product a certain amount is to consider.
5. Facebook will also bring you faster results. This is best for businesses that are looking for both long-term and short-term marketing strategies.