The first platforms that typically come to mind when you consider developing a social media marketing plan for your company are Facebook, Instagram, Twitter, and even YouTube or Pinterest. However, understanding the various types of media content and where or how to post it will help you better your social media marketing plan.
1. Discussion forums
This can be very beneficial through answering questions about your business and including details about your brand and products in your responses.
Examples: Reddit, Quora
2. Messenger Ads
Contrary to photo, video, and Story advertisements, Facebook Messenger ads are shown in-between discussions in the Chats tab of Messenger. Potential clients can click on the ad to initiate an automatic discussion through Messenger, or the ad can direct them to your website where they can browse products.
3. Live Streaming Apps
Apps that offer live streaming let users broadcast video to their viewers in real time. Since this content is frequently unfiltered and real, it offers viewers a unique look into the life of the person streaming.
Examples: YouTube Live, Facebook Live, Twitch and UStream
4. Social Shopping Networks
In recent years, social shopping has grown in popularity. The majority of social media platforms now enable users to browse and buy things without ever leaving their app.
Examples: Facebook for Business, Shopify x TikTok, Instagram Shop and Pinterest Shoppable Pins
5. Inspirational social media platforms
Curate imagery, motivate your target audience with content catered to their tastes, and incorporate your own items when appropriate. Group your content into playlists, collections, tags, and guides to create topics that are relevant to your audience.
Examples: Pinterest, YouTube, Instagram, blogs
6. Social Review Sites
36% of shoppers, according to Statista, use internet reviews to guide their purchasing decisions. As much as they trust personal recommendations, many of them also believe online reviews. Moreover, success in many businesses today depends on curating, gathering, and interacting with your online reviews.
Examples: Google Business Profile, Amazon, Yelp and Facebook
Social media marketing is one of the most efficient and successful ways to contact your target audience and convert them into consumers. Knowing these types can help you walk your way towards the success of your business.
