OSEANS, a revolutionary brand in men’s skincare, entrusted us with the holistic transformation of its identity, packaging, website, and marketing strategy.
Challenges:
Sustainable Branding: Crafting a brand that not only highlights the efficacy of sea-inspired skincare but also emphasizes OSEANS’ commitment to environmental sustainability.
Comprehensive Packaging Redesign: Creating packaging that is not only aesthetically pleasing but also conveys the essence of marine-based skincare and the brand’s eco-friendly mission.
Digital Presence: Designing a website that seamlessly communicates the brand story, showcases products, and encourages engagement with OSEANS’ environmental mission.
Marketing for a Cause: Developing a marketing strategy that effectively communicates the brand’s unique selling points, fosters customer engagement, and emphasizes the environmental mission.
Our Approach:
Sustainable Brand Identity: We developed a brand identity that harmonized with the brand’s ethos, focusing on earthy tones and marine-inspired elements. The logo incorporated waves and eco-friendly symbols, symbolizing the brand’s commitment to both skincare and environmental conservation.
Eco-Friendly Packaging Design: The packaging design embraced minimalist aesthetics with eco-friendly materials. Labels highlighted the use of sea-algae and seaweed components, reinforcing the natural essence of the products.
Solutions Implemented:
Sustainable Brand Identity: We developed a brand identity that harmonized with the brand’s ethos, focusing on earthy tones and marine-inspired elements. The logo incorporated waves and eco-friendly symbols, symbolizing the brand’s commitment to both skincare and environmental conservation.
Eco-Friendly Packaging Design: The packaging design embraced minimalist aesthetics with eco-friendly materials. Labels highlighted the use of sea-algae and seaweed components, reinforcing the natural essence of the products.
Informative and Engaging Website: The website was designed to be both informative and engaging, with sections dedicated to product details, the brand’s environmental mission, and user-friendly navigation for a seamless customer experience.
Results:
Increased Brand Loyalty: The cohesive brand identity, sustainable packaging, and environmental mission resonated with consumers, leading to increased brand loyalty and positive reviews.
Elevated Market Presence: OSEANS carved a niche in the men’s skincare market, standing out for its unique combination of effective skincare and environmental responsibility.
Positive Customer Engagement: The cause-driven marketing campaigns and emphasis on sustainability sparked positive customer engagement, with consumers actively participating in OSEANS’ mission.
Touzimska 697, Letnany,
Prague 9, 199 00, Czech Republic
