LongHorn Steakhouse, a subsidiary of Darden Restaurants, Inc., stands as a prominent player in the American casual dining landscape, renowned for its perfectly grilled steaks and inviting Western-themed decor.
Challenges:
The restaurant was struggling with online presence, low engagement rates, low sales, inconsistent branding, struggle with content ideas they had zero online assets and no presence online, which for restaurant means certain death.
So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram. Custom marketing strategies were implemented to blow up exposure and the number of daily orders coming in for the restaurant.
Objective:
To bolster LongHorn SteakHouse’s online presence, enhance brand awareness, and drive foot-traffic through a strategically crafted Digital Marketing and leads Generation Strategy.
Lead Generation through Customized Campaigns:
Tailored from Tailored campaigns were designed to capture leads effectively from local areas. By understanding the audience’s needs and preferences, personalised content and offers were used to nurture these leads.
Follower Growth Campaign:
Establishing the brand image for the restaurant & Gaining followers was the purpose of these ads. They have targeted specifically to those within and within the locality of the restaurants. The cost per page “like” was an average average of 25 cents per like.
Content Marketing:
Developed engaging and tempting content that resonated in resonated with a local audience, establishing the brand as an authority in the the restaurant industry.
Social Media Campaigns:
Utilized platforms like Instagram and Facebook Ad to create engaging content, managing and optimizing Ad campaigns, interaction campaigns, building a community and enhancing customer interaction and loyalty. The restaurant was struggling with online presence, low engagement rates, low sales, inconsistent branding, struggle with content ideas and they had zero online assets and no presence online, which for a restaurant means certain death.
So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we’re currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
Engagement and Growth Strategies implemented across Facebook & Instagram Platforms successfully achieved a dedicated following of 1.8M followers on Facebook, 159k audience on Instagram, 1.8M following on Facebook and an audience reach of more than 1M+Audience network and engaging audience following with active likes, shares, comments, reviews, tags and online orders.
Touzimska 697, Letnany,
Prague 9, 199 00, Czech Republic
