Positive Contractors is a family business founded over 25 years ago. They provide electrical, plumbing, heating, and other contractor services. All of their team members have taken on the family-oriented company culture and always turn up with a smile on their face.
The client’s requirement was to be on the top of Google search for users looking for Electrical & Other Services to solve their household issues.
We modified the match types of keywords focusing on more exact searches and targeted ad copy for electrical customers in London & Essex. With such changes, we saw decent improvement in impressions and clicks generated from the Google ads. We worked on improving quality scores to achieve our goals, in addition to targeting landing pages that have a higher probability of creating conversions. As a result of our activity, we’ve maximized clicks with a controlled budget and avoided extra marketing costs.
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