The Perfect Strategy for Instagram Marketing

Instagram is one of the most notable social media platforms on the planet. With surprisingly 1.16 billion users worldwide, entrepreneurs are leveraging this application for business advantage. Most businesses are promoting their brands through Instagram Marketing due to its popularity which opens up the gate for an immense reach of their products.

As of the records, almost 90% of Instagram users follow one or multiple businesses. This is why most companies have their own Instagram profile to keep up with the competition, thus, making Instagram one of the best options to run a social media marketing campaign.

Let us discuss the needed strategies on how your business can grow sales and acquire more audiences and customers through a social media marketing strategy on Instagram.

Create a Business Account

The business account on Instagram offers limited features that you can access such as:

• Instagram Insights for posts and account growth
• Access to Instagram ads to promote your product widely.
• Access to Instagram Shop/Shopping
• 2 inboxes for primary and secondary.
• Add ons like contact information and a CTA button for your profile.

Define Your Goals Clearly with Instagram Marketing

You can set up and achieve your goals in social media marketing through Instagram. The platform offers a reference for you to choose according to what you are looking for:

• Would you want your business to have an online presence?
• Are you looking for ways to increase your brand?
• Looking to get leads?
• Building your brand to be on the top of the industry?
• Sell your products directly from the most-used online applications?

Identify Your Audience

Social media marketing through Instagram is similar to running a marketing plan using other online tools. The result will still be insignificant if you fail to know your audience.

Social media marketing on Instagram is always effective if you run a pre-research to identify the audiences that you could best reach. Always be specific with your target market so you can be able to produce content relevant to your audience.

Step up Your Profile 

Your Instagram bio is only limited to 150 characters, that is why you need to think of the perfect details to make an awesome impression that can tell your brand’s profile and convince people why they should follow your account.

Ensure that you fill up these fields to optimize your IG profile:

• Account Name
• Account’s Username
• Clickable URL for your website.
• Profile/Business Category.
• Your contact info.
• A call-to-action button on your profile.

Produce Amazing Content

The foundation of your account is built from the content that you are sharing. If you are aiming to have your social media marketing plan successful on Instagram, you should think and create compelling and catchy content that will amaze your audiences.

Remember, Instagram is used to share visuals, images, or photos. That is why your content must be looking great.

You should not focus on just sharing images or photos of your brand. Your photos might be nice, but viewers are more excited to see content that tells a story.

A social media marketing plan on Instagram is one of the most successful strategies for renowned businesses worldwide. Don’t let your business get scraped from the list, keep up with them!

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